RV Travel is traditionally thought of as a hobby for retirees. For decades, RVs have been marketed mainly as vacation vehicles for the Baby Boomer generation. However, this conventional image of life in an RV has shifted in the past few years, as 18 to 35 year-olds seek adventure and freedom on the road with all the comforts of home—including WiFi access. As on-the-go mobile hotspots allow reliable WiFi for RV travelers, more and more Millennials are drawn to the RV lifestyle. Millennials are often more attracted to life on the road and less attached to the idea of working 9 to 5 jobs for mega corporations.
RV living can be a more affordable way for these younger generations to have the whimsical, adventurous existence they crave. RV living is often more affordable than paying rent in an urban metropolis, and a home on wheels allows them to explore the diversity and beauty of the hippest cities in the United States. As a result, Millennials are the fastest growing group of RV buyers, changing the face of RV travel in this country.
What’s Hot: RV Travel and Technology
In today’s world, increasing numbers of Millennials are enjoying careers that allow them to work remotely, anywhere with WiFi access. Many of these young people work in the tech industry, as software engineers and web developers, IT support, and computer programmers. Such careers provide incredible flexibility in one’s schedule and work environment.
Similarly, a lot of creative types are able to work remotely in fields such as graphic design, freelance writing, photography, and even fashion blogging. With wireless WiFi for RV travel, these techies and creative types can “live the dream” on the road! The technology of RV Internet is a game-changer for those who embrace the simplicity, adventure, and scenery of RV living.
New RV Marketing Approach: Social Media
RV Travel can be a fantastic way to share blogs, articles and travelogues of RV journeys. In the age of social media, there has never been a better time to travel the country and share these adventures with the world. While younger generations share their RV travel with friends and family via social media sites, RV manufacturers are shifting their marketing tactics toward online outlets.
At a Power Breakfast meeting of RV Industry workers last March, RV Industry Association (RVIA) president Richard Coon commented that the RV business has marketed to Baby Boomers for the last 20 years. For the past five, the industry has shifted its focus to the younger generations. RVIA research has found that Millennials are more likely to conduct product research via smartphone and computer. As such, Coon explains that RV business owners are “focusing on social medias…making sure that every mobile device can get into our websites.”
With RV Internet available, Millennials can work, play, and stay in touch while enjoying life on the road. Our WiFi in Motion Mobile WiFi solution offers an easy-to-install, dependable RV Internet solution that provides lightening-speed WiFi anytime, anywhere. With such connectivity technology available, more and more young folks are utilizing RV Internet to share their free-spirited, fun-filled lives with the world, and making good money while doing it.
[Photo by Joris Louwes via CC License]
